The Growing Power of Visuals in a PR Campaign

Posted in on - November 20, 2017

By Alyssa Noud, Senior Account Executive Visual elements — whether it be videos, images, infographics, etc. — are becoming an increasingly powerful tool for companies looking to communicate their message in an impactful and engaging way. Research shows that visuals increase traffic to corporate websites, foster engagement with target audiences, and heighten overall brand visibility. […]

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Monty Hall, RIP: PR Lessons from a TV Legend

Posted in on - October 3, 2017

By Richard Dukas, Chairman & CEO I’d like to take a moment to recognize the passing this weekend of Monty Hall—the iconic host and co-creator of one of the all-time great game shows, “Let’s Make a Deal,” and one of the greatest communicators of the 20th Century. Monty, who I was fortunate to meet 15 […]

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What We Do Matters

Posted in on - September 20, 2017

By Seth Linden, President of Dukas Linden PR Years ago, I had a colleague who used to joke that together we were “moving markets and changing the world.” The comment was amusing because some of it at least was based in truth. Dukas Linden Public Relation’s media relations efforts could (and still do) have an impact.  […]

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Attorneys: Looking to Leave the Law? Consider Public Relations

Posted in on - April 25, 2017

Almost everyone knows an attorney who is unhappy practicing law.  In fact, there is a whole industry dedicated to helping attorneys change careers.  If you are an attorney contemplating a change, then consider public relations. I am an attorney who started exploring public relations a few months ago.  I practiced in big-law, in-house at investment […]

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Managing Mishaps: Lessons from the Oscars

Posted in on - April 4, 2017

Hollywood really does offer second chances, even to its accounting experts. The Academy of Motion Picture Arts and Sciences recently announced that its CPA firm of record, PriceWaterHouseCoopers (PWC), will still handle the balloting and accounting work at the Oscars ceremony. This recognizes that the now-notorious snafu at this year’s ceremony — in which the […]

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Five End-of-Year Tips to Win 2017

Posted in on - December 19, 2016

For many PR professionals, the end of the year is oftentimes the most stressful time of the year. There’s a lot going on—clients are all over the place, and you’re trying to fit in just one or two more hits before you can close the books. But don’t forget the most important thing: preparing for […]

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This Election Facebook Failed Us All

Posted in on - November 14, 2016

By the now the narrative is clear: The outcome of Tuesday’s election was a surprise to many individuals in the US and around the world and to supporters of both political parties. In any instance when a predicted outcome is proven wrong there is a reflection period, which often sparks a curiosity. Presidential campaigns have […]

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Lessons From The Boss

Posted in on - November 8, 2016

Music is the ultimate form of communication. It conveys not just words, but moods and, at its best, ideas and values. For more than 50 years, Bruce Springsteen has been a master of that medium, with songs about youth, fun and romance, but also the kicks in the gut life can deliver and our struggles […]

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