Dukas Linden PR

Weekly News Round Up

Posted in on - November 13, 2017

One of our main jobs here at DLPR is constantly monitoring all forms of media to understand what news and storylines are getting the most attention. We pride ourselves on not missing a beat, which means we have to stay on top of every type of media from Twitter to Reddit and The Wall Street […]

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New film shows why activist short sellers keep the market honest

Posted in on - October 3, 2017

By Zach Kouwe, Senior Vice President, Special Situations In 2010, a small group of mostly amateur investors began researching dozens of Chinese public companies traded on North American stock exchanges. Share prices were doubling and tripling over short periods of time, and the sleuths wondered if the boom was too good to be true. What […]

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Monty Hall, RIP: PR Lessons from a TV Legend

Posted in on - October 3, 2017

By Richard Dukas, Chairman & CEO I’d like to take a moment to recognize the passing this weekend of Monty Hall—the iconic host and co-creator of one of the all-time great game shows, “Let’s Make a Deal,” and one of the greatest communicators of the 20th Century. Monty, who I was fortunate to meet 15 […]

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What We Do Matters

Posted in on - September 20, 2017

By Seth Linden, President of Dukas Linden PR Years ago, I had a colleague who used to joke that together we were “moving markets and changing the world.” The comment was amusing because some of it at least was based in truth. Dukas Linden Public Relation’s media relations efforts could (and still do) have an impact.  […]

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In a New Robo World, Advisory Firms Must Advocate the Value of Human Interaction

Posted in on - September 7, 2017

By Shaina Lamb, Senior Account Supervisor Financial advisors are facing the most challenging environment since the financial crisis. The battle today is actually exacerbated by a bull market, as opposed to a bear market and deep recession. The strong performance of the S&P 500 and other indices has made it increasingly difficult for traditional advisors […]

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Wealth Management PR in an Uncertain Regulatory Environment

Posted in on - July 25, 2017

With the Department of Labor’s fiduciary rule in transition, the wealth management industry is abuzz with questions about what its future will hold. In a May Wall Street Journal op-ed, Labor Department Secretary Alexander Acosta announced that the rule would take effect on June 9th, but that it “may not align with President Trump’s deregulatory […]

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Attorneys: Looking to Leave the Law? Consider Public Relations

Posted in on - April 25, 2017

Almost everyone knows an attorney who is unhappy practicing law.  In fact, there is a whole industry dedicated to helping attorneys change careers.  If you are an attorney contemplating a change, then consider public relations. I am an attorney who started exploring public relations a few months ago.  I practiced in big-law, in-house at investment […]

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Managing Mishaps: Lessons from the Oscars

Posted in on - April 4, 2017

Hollywood really does offer second chances, even to its accounting experts. The Academy of Motion Picture Arts and Sciences recently announced that its CPA firm of record, PriceWaterHouseCoopers (PWC), will still handle the balloting and accounting work at the Oscars ceremony. This recognizes that the now-notorious snafu at this year’s ceremony — in which the […]

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Why Alternative Fund Managers Are Breaking The Silence

Posted in on - March 14, 2017

Within the private equity and hedge fund community, there remains an impulse to “fly under the radar” to maintain an aura of exclusivity or to keep strategies secret from competitors. But as the industry transforms, executives are realizing that this mantra is outdated and misguided. Over the past several years, institutional investors have demanded greater […]

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“Millennial Media” is a Misnomer – It’s Just Media

Posted in on - February 8, 2017

By now, anyone who hasn’t been sleeping under the proverbial rock is familiar with the urgent push by businesses to reach that mysterious, under-covered, hard-to-define age demographic. I’m referring, of course, to millennials, generally accepted to be those individuals born between 1981 and 1997, who have become priority #1 for companies seeking to gain new […]

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Post Proxy Fight, Activist Investors Still Need To Communicate Their Long-Term Value

Posted in on - January 3, 2017

Activist investors just wrapped up another record year shaking up companies across the globe. But as anyone in professional sports will tell you, with success comes the spotlight, and criticism of activist investors has ratcheted up and begun creeping into the mainstream. In November, The Atlantic Monthly ran a lengthy article with the headline: Can […]

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Five End-of-Year Tips to Win 2017

Posted in on - December 19, 2016

For many PR professionals, the end of the year is oftentimes the most stressful time of the year. There’s a lot going on—clients are all over the place, and you’re trying to fit in just one or two more hits before you can close the books. But don’t forget the most important thing: preparing for […]

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This Election Facebook Failed Us All

Posted in on - November 14, 2016

By the now the narrative is clear: The outcome of Tuesday’s election was a surprise to many individuals in the US and around the world and to supporters of both political parties. In any instance when a predicted outcome is proven wrong there is a reflection period, which often sparks a curiosity. Presidential campaigns have […]

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Lessons From The Boss

Posted in on - November 8, 2016

Music is the ultimate form of communication. It conveys not just words, but moods and, at its best, ideas and values. For more than 50 years, Bruce Springsteen has been a master of that medium, with songs about youth, fun and romance, but also the kicks in the gut life can deliver and our struggles […]

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While My Computer Gently Sleeps

Posted in on - October 1, 2016

Many people approach installing software updates on their computers the same way they look at filing their taxes: just keep delaying the inevitable until you absolutely can’t push it off anymore. For me, that moment recently arrived. While the software was downloading and installing, I suddenly found myself with a few valuable moments when I […]

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An Office Guide to Surviving the Presidential Campaign

Posted in on - August 9, 2016

If there is one thing that we can all seem to agree on regarding this year’s presidential election cycle, it’s that it’s not boring—and news coverage is everywhere. Donald Trump and Hillary Clinton dominate the news cycle 24/7. Facebook is overrun with memes, links, clips and opinions. Twitter is filled with political punditry and regular […]

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Homework Isn’t Just For Nerds

Posted in on - June 23, 2016

When I was a kid I rarely did homework—and my report cards showed it. As more of an experiential learner, I preferred going out and doing fun things rather than sitting home with a textbook like a nerd, and I tried a litany of classic excuses to explain why I missed so many assignments. (Despite […]

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Top Four Reasons why PR Executives Should Practice Yoga

Posted in on - June 6, 2016

I wasn’t always a big yogi. I dabbled in yoga and Pilates as a teenager, but didn’t quite have the patience to stick with it through lengthy sequences. It wasn’t until I started working in public relations that I came to fully appreciate yoga. The “slow flows” are a welcome break from fast-paced agency life […]

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Our Annual ‘Dear Graduates’ Advice that You Can Really Use

Posted in on - May 26, 2016

Every year, the important and self-important (or one in the same) write a column like this addressed to soon-to-be college graduates. Just about every type of advice has been offered, and just about every cliche has been said or written on the subject. Nonetheless, I’m compelled to offer my take, because while many people offer aspirational […]

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Escaping the Office…Actually!

Posted in on - May 9, 2016

Sometimes you need to get out of the office. I’m not talking about that grab a sandwich and stretch your legs walk around the block lunch break (though those are certainly good too—especially if you are tracking your steps with Fitbit!), rather I’m referring to some old-fashioned, have fun together, team-building activities. Last week, the […]

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Populism is Here to Stay: What Now?

Posted in on - April 25, 2016

Economic populism is on the rise. The surprising popularity of Donald Trump and Bernie Sanders underscores growing and significant resentment towards big business, Washington and Wall Street. This certainly is cause for some concern for Corporate America and many of our agency’s clients—banks, financial services firms, and asset management and wealth managers—who all fall under […]

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The PR is in the Details

Posted in on - March 1, 2016

As public relations professionals, we read hundreds of emails a day. So you wouldn’t think we’d notice something so small as a misspelled word or an errant comma, but we do. We can make accurate judgments from there. We can tell if someone is cross or pleased or secretly wanting more. We’re kind of like […]

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Automation in Financial Services: Efficiency Booster or Job Destroyer?

Posted in on - February 24, 2016

As a close follower of financial news, I’ve noticed that robo-advisers—algorithm-based online portfolio management services—continue to be a hot topic. While the debate over the eventual dominance, or lack thereof, of robo-advisers is unlikely to relent, there is one point of contention that is often overblown by the media: will robo-advisers actually disrupt and replace […]

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Some Musings on Campaign Coverage

Posted in on - February 9, 2016

Fifteen years have passed since I was a young reporter in South Carolina covering the race for the Republican presidential nomination. So much has changed since those early days, early days for me anyway. There wasn’t yet any social media nor widespread use of smart phones. 9/11 had not occurred, and we couldn’t even begin […]

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Professional Services & Media: An Opportunity to Shine

Posted in on - February 2, 2016

It’s no secret that those investment professionals making decisions on whether to “buy or sell” aren’t always so eager to speak to the media. Compliance departments, clients, and even competitors keep a close eye on what a professional might say—or not say—regarding their investment strategies. In a volatile market environment where confidence is at a premium, […]

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Generating Increased Personal Finance Publicity Even as Newsrooms Shrink Staff

Posted in on - January 6, 2016

Financial PR practitioners are seeing a troubling trend: consolidation in the media outlets and reporters that cover personal finance. And there’s no sign of that trend reversing. Citing a media environment that’s changing at a “dizzying pace,” Wall Street Journal editor Gerard Baker announced in June that the paper would significantly scale back its personal finance editorial […]

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5 Must-See Films for Financial PR Pros 

Posted in on - December 11, 2015

Starting out my financial career during the heady pre-crisis era of excess, I experienced first-hand the business that many of my peers had come to idolize on screen in movies like Wall Street. Lines like Gordon Gekko’s “greed is good” were repeated like a mantra, and it seemed as if every salesperson and trader on […]

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Net Gain: How to Score in PR and Volleyball

Posted in on - December 4, 2015

You can learn a lot about life from volleyball, as I did during many summer retreats in New York’s Catskills Mountains. Volleyball is a total team sport—and the trick is to make sure every inch of your territory is covered by able players, alert and working in close coordination with one another. Some hustle by all […]

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Mother Nature’s PR

Posted in , on - February 4, 2015

You may have heard, it snowed in New York this week. And last week. And it might snow again on Thursday or through the weekend. Or maybe not. It seems like we have a potential snowmaggedon or snowpocalypse several times a month. The media loves a good power storm. Great visuals. School closings to report. […]

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Dear Graduates: Welcome to Public Relations in 2014

Posted in on - July 16, 2014

Each spring I start to get calls from job seekers looking for advice on getting started in the public relations business. I’ve been in the PR industry for almost twenty-five years and always happy to help graduates get started in this field. With that in mind, here are my top observations and correlated advice for […]

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Native Advertising and the Battle For Eyeballs

Posted in on - June 10, 2014

As with any new digital advertising channel, marketers have been struggling to determine how best to measure and assess the value of native advertising ever since it exploded onto the scene last year. Perhaps the first challenge in measuring the ROI of native advertising is determining a concise definition of what it actually is. Is […]

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Do Former Journalists Still Make Good PR Pros?

Posted in on - April 10, 2014

This is a tight lead “graf”.  It better be.  If I don’t get to the point right away, you’ll move on to something else. The need to get to the point was ingrained during my ten years in television and newspaper newsrooms where I wrote lead “grafs” every day. I still write “tight,” or at […]

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The Michael Lewis Effect

Posted in on - April 1, 2014

If you want to see one of the best rollouts of a fairly complex business book, witness Michael Lewis’ extensive PR campaign for Flash Boys. He started with a “60 Minutes” exclusive where he said the “U.S. stock market is rigged”—not exactly earth shattering, but it got a debate going on Twitter among Wall St. […]

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Covering Business in Africa: A good or bad story?

Posted in on - March 15, 2014

Per Talking Biz News last week, the Wall Street Journal recently listed an opening for a business reporter in Africa, describing the position as “the most entrepreneurial of beats.” The ad was intriguing for two salient reasons: 1.  The ad is for a business reporter in Africa, yet the description clarifies that the beat would be “Silicon Savannah” […]

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Don’t Cry for Argentina, but Try a Little Tenderness for Mexico

Posted in on - February 14, 2014

The tumult sweeping across emerging markets (EM) has recently caused asset managers to seriously reconsider their level of exposure to the space. On Monday, February 10, Institutional Investor published a story arguing the crisis has “sparked an exodus” by investment advisers (RIAs) and family offices from EM. The next day, one of the world’s largest hedge […]

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Richard Sherman’s Multimillion-Dollar Meltdown

Posted in on - January 29, 2014

Most PR professionals would probably agree that the old adage, “There’s no such thing as bad publicity,” is grossly misstated. However, in rare moments, such as last weekend’s post-game tirade by Seattle Seahawks cornerback Richard Sherman, this theory gets turned on its head. After Sherman made a game-winning play to clinch Seattle’s spot in the […]

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The Backlash Against Ron Burgundy

Posted in on - December 24, 2013

Even if you have been living under a rock, you probably know that Anchorman 2 has recently come to a theater near you. The film’s marketing campaign has been everywhere; there is seemingly no escape from some type of paid advertisement for the movie, whether you’re walking around New York City or consuming various forms […]

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New York Magazine Goes Biweekly – The Good News

Posted in on - December 3, 2013

David Carr of The New York Times reports today that New York Magazine, a highly decorated weekly news and arts magazine, is cutting back circulation from weekly to bi-weekly in the new year. However, unlike the recent decline and fall of Newsweek, the underlying news out of New York is actually encouraging and if it breaks the right way, a good […]

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The Financial Follies from a PR perspective

Posted in on - December 2, 2013

The 71st annual Financial Follies (“The Follies”) was held last Friday at the Marriott Marquis in Times Square and hosted by the New York Financial Writers’ Association. The Follies is an event where reporters and public relations professionals alike engage in respectable behavior and generally call it a night after their second drink. I’d been […]

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Render Unto Caesar What is Caesar’s: NYT’s David Carr on Content Farms

Posted in , on - November 14, 2013

David Carr of The New York Times is the media’s most thought-provoking columnist on media issues. This week, he reviewed Contently, a high-end content shop that produces sponsored editorial for corporations, often for posting on media sites. He covers it mostly from the perspective of a journalist, evaluating how valuable high-end sponsored content is and how it […]

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Will Twitter Write the Case Study In Social Media Investor Communication?

Posted in on - November 7, 2013

According to a recent study, nearly 80% of Fortune 500 companies actively use social media to communicate with their customers. Not surprisingly, many public companies have also started using social networks to communicate with investors, albeit cautiously. Still, the idea of more open and public communication with investors via social media can fill a chief […]

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Ray Dalio on YouTube – A Great PR Move

Posted in , on - October 22, 2013

Ray Dalio, founder of the largest hedge fund in the world, the $150 billion Bridgewater Associates, has decided it’s time to really come out of the shadows and begin sharing his pearls of economic wisdom. Mr. Dalio, who has been called a “hedge fund cult leader” and “the world’s richest and strangest hedge fund,” has […]

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Why Introverts Belong in Public Relations

Posted in on - October 18, 2013

An introvert in public relations sounds like a paradox. We expect public relations professionals to be gregarious and outgoing, which makes sense. Wouldn’t a communications field require its professionals to be, well, excellent communicators? Herein lies a common misconception: that introverts, unlike extroverts, are poor communicators. The true difference between the two lies in the […]

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Fixing the Communications Glitch

Posted in on - August 28, 2013

It is easy to do armchair analysis, Monday morning quarterbacking (or whatever you’d like to call it) and simply criticize a CEO for an inadequate communications strategy. So a couple of caveats before I make a few critical comments:  1.  The following is based on what I saw as a public consumer of media; I […]

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“I Cover Hedge Funds, Not Skin Creams”

Posted in on - April 25, 2013

For public relations professionals, building strong relationships with reporters is the best way to collaborate on story ideas. However, PR pros are occasionally tasked with getting exposure in a completely new area, one in which they cannot rely on their current contact list. In these situations, it is best to do a thorough background check […]

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Should Hedge Funds Care About Their Brand?

Posted in on - March 26, 2013

I recently stumbled upon a new survey of what institutional investors look for in their hedge fund managers. The survey, from fund administrator SEI, was particularly interesting because it covered what investors think about a particular firm’s “brand” identity and how that factors into their decision to invest in the fund. Not surprisingly, the results were mixed […]

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Attacking America’s Freedom of Press

Posted in on - February 4, 2013

The New York Times’ Nicole Perloth wrote a disturbing piece last week describing the repeated hacking of the paper’s computers and emails, purported to be conducted by the Chinese government. This highlights yet another foreign cyber attack carried out against U.S. financial and communication systems. In fact, last week the Pentagon announced that it is increasing fivefold the size […]

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Journalists & PR Executives: Building the Relationship

Posted in on - January 11, 2013

The following blog post is geared towards all journalists visiting our site. This article also appeared recently in TalkingBizNews, a web site targeted to the media community. Most reporters think PR agency executives are pests, either bothering them on a daily basis to write about their clients or blocking access to sources. But that doesn’t […]

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Is It Really a Fiscal “Cliff”?

Posted in on - November 28, 2012

As the President and Congressional leaders deliberate over a solution to avoid the so-called “fiscal cliff,” another debate has emerged: whether the term “fiscal cliff” is even accurate. Some journalists have begun questioning the validity of this now commonplace term in describing the looming crisis. It’s not so much the end result they dispute. Rather, […]

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CNBC Gets Its Own Branding Right

Posted in on - November 14, 2012

Clients of Dukas PR regularly appear on CNBC to offer informed commentary on a variety of financial issues that affect the market and the larger economy.  Frequent appearances on CNBC—and other networks—are a great way for financial and asset management firms to build stronger brands. Stealing a page from the PR playbook, CNBC has embarked […]

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Is Politics Good for Business?

Posted in on - September 4, 2012

We tell our financial public relations clients not to publicly take sides in the presidential race. Our rationale is quite simple: given that the country is basically split down the middle in their political leanings, any portfolio manager, investment banker or CEO who goes on CNBC and supports, say, Governor Romney’s across-the-board tax cuts or President […]

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Hedge funds could open up after new SEC rule – advertising?

Posted in on - August 31, 2012

Despite news reports earlier this month that the Securities and Exchange Commission was poised to delay important changes to marketing rules for hedge funds and other alternative investment funds, the S.E.C. published proposed rules yesterday that will have a significant impact on how hedge funds speak to the public and market themselves to prospective investors. Both public relations professionals […]

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Should Hedge Fund Managers Speak to the Media?

Posted in on - July 26, 2012

Hedge fund managers are a rare breed.  Not only are they some of the highest paid professionals in the world, but they also tend to be the most secretive and reticent about speaking to the press. I’ve heard all the reasons why managers want to fly below the proverbialradar, including: “lawyers”, “I don’t want to […]

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Another Reason College Grads Can’t Find Work

- June 18, 2012

According to a recent Associated Press survey conducted by Northeastern University, approximately 54% of new college graduates are either jobless or underemployed, usually finding themselves saddled with mounds of debt. The weak economy certainly is the primary factor behind this grim fact. That said, there’s another reason why so many of them are out of […]

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Facebook IPO: Amazed, Dismayed and Glad

Posted in on - May 18, 2012

As a keen observer of Facebook’s IPO, I was amazed, dismayed and also glad with the torrent of media coverage the listing received this past week. “Amazed” because, quite honestly, I didn’t think people cared about it as much as the press coverage would lead you to believe. Sure, I get it: FB is the […]

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DPR Client Venture for America Visits the White House

Posted in on - May 1, 2012

Congratulations to DPR client, Venture for America (VFA), on its recent visit to the White House to meet President Obama! VFA is a recently launched not-for-profit designed to do for entrepreneurship what Teach for America has done for education—bring young, talented grads to disadvantaged communities for at least two years. The first group of 50 […]

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Hedge Funds: Flying Below the Radar No More?

Posted in on - March 30, 2012

At long last, an arcane S.E.C. rule that has impeded PR people and reporters for some time appears to be on its way out. The rule, known as 502(c) of Regulation D, prevents anyone raising capital for a private investment fund, such as a hedge fund or private equity vehicle, to market or advertise to […]

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Rumor Has It

Posted in on - March 20, 2012

Earlier this month, rumor of an oil pipeline blast in Saudi Arabia surfaced and sent investors into a frenzy, underscoring just how much power new media has in driving up prices—especially in an already finicky and nervous oil market. Originating on Facebook and Twitter, the story was quickly picked up by the state-owned Iranian press, […]

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Pensions and Hedge Funds – Ins & Outs

Posted in on - February 14, 2012

There’s been a lot of talk recently about pension funds being drastically underfunded. Some studies peg the funding gap for state and local pensions at more than $1 trillion. To make up the gap, pensions either have to force their members to contribute more, cut back on benefits or make it up by earning returns […]

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The Fed Chairman Gets it Right

Posted in on - January 25, 2012

I am no economist, but I do believe that Federal Reserve Chairman Ben Bernanke is absolutely doing the right thing.  Is it because he is working to keep interest rates low until 2014?  Or because he’s taking the historic step of setting a 2% inflation target, or because he’s managing the public’s expectations by lowering […]

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Learning PR Tactics from the Presidential Candidates

Posted in on - January 18, 2012

Since we’re in an election year, more than ever I am realizing the similarities between PR campaigns and political campaigns.  Campaign managers for President Obama, Mitt Romney, Newt Gingrich, and Ron Paul, take note! In PR, you have to not only react to breaking news, but also anticipate it. You need to make sure that […]

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