EisnerAmper –

“Breaking Through the Clutter”

Challenge: Following the merger of Eisner and Amper, DLPR needed to communicate the breadth and depth of the newly-formed larger firm. DLPR managed the merger announcement and generated strong media results, including an exclusive national appearance on the Fox Business Network with the respective CEO and Chairman of the new firm. But what about post-merger? Would it be business as usual from a media perspective?

Mid-tier accounting firms merge frequently, and there was little inherent reason for the media to follow the transaction after the announcement unless there were layoffs (there were not). Furthermore, media coverage of tax and accounting topics in the business press is done at such a basic level that almost any credible accounting source would be knowledgeable enough to be quoted, creating a second significant challenge in differentiating EisnerAmper’s spokespeople.

With those challenges in mind, DLPR worked closely with EisnerAmper to meet the objective of making the newly combined name ubiquitous in financial, business, trade and regional media.

Strategy: Prior to the merger, DLPR had conducted a successful media visibility program for Eisner, positioning it as the largest non-Big Four firm headquartered in New York, and generating consistent, visible results in top-tier media such as the Wall Street Journal, Bloomberg and CNBC.

With the new combined entity, we planned to continue to secure top-tier media results for Eisner’s spokespeople while leveraging Amper experts in the same way, particularly in practice areas such as public accounting and wealth management.

Our strategy was to engage in a more creative campaign. We needed to find new angles, particularly in tax, which is especially challenging from a media relations perspective.

Tax season generates numerous opportunities for accountants to secure high-visibility media, but it is also the time when it is most difficult for firms to differentiate their sources from competitors.

In 2011, DLPR learned that the head of EisnerAmper’s real estate practice, Ken Weissenberg, was a marriage equality advocate with an encyclopedic understanding of the challenges that same-sex married couples had to go through to file their taxes under the Defense of Marriage Act (DOMA). This legislation prevented the federal government from recognizing state sanctioned same-sex marriages.

DLPR broke through the clutter of spokespeople by brandishing Weissenberg’s tax expertise and combining that with his ability to speak to same-sex marriage. We were able to make reporters understand that while anyone could give advice on proper record-keeping, EisnerAmper had a high-level source who could speak authoritatively on how the tax system worked for same-sex couples. A unique twist to an otherwise relatively mundane tax story.

The strategy, while slightly controversial, worked extremely well: Weissenberg was quoted throughout the 2011-2012 tax season by The Wall Street Journal, CNNMoney, MarketWatch, Business Insider, The Star-Ledger, Yahoo! Finance, Bloomberg, Reuters, and he appeared on CNN.

We used the same strategy to generate additional high-tier feature media moving forward, indentifying other partners’ areas of expertise, past work experience and high profile client representations. For example, we secured a spot for partner Michael Breit on the “YES Network’s Forbes Sports Money” program by highlighting his work with Major League Baseball and the NFL.

DLPR has repeated its media relations success for the firm across numerous practice groups and topics, including FATCA implementation, private equity, technology, boards of directors, risk management and others.

Recent coverage includes a profile on EisnerAmper’s CEO in Crain’s New York Business discussing New York’s start-up climate, and the head of the firm’s Philadelphia office explaining trends in CFO hiring to CFO Magazine. We also secured feature coverage in the Wall Street Journal about the firm’s survey on risks confronting corporate boards and regularly secure TV interviews on CNBC, Bloomberg and Fox Business News for the head of the firm’s personal wealth advisory practice.

    Recently Featured On:

  • March 16, 2017

    Dan Yu, managing principal of EisnerAmper, was quoted on the benefits of a Roth IRA compared to a traditional IRA.

  • February 6, 2017

    Tim Speiss, partner and chairman of EisnerAmper, appeared on “Small Biz” to discuss tax tips for small business owners.

  • January 3, 2017

    Tim Speiss, partner and chairman of EisnerAmper, appeared on “Street Signs: Asia” to discuss the global market outlook for 2017.

  • December 20, 2016

    Michael Breit, partner at EisnerAmper, appeared on WSJ’s podcast “Watching Your Wealth” to discuss buying a sports franchise.

  • December 19, 2016

    Dan Yu, managing principal at EisnerAmper, was quoted on estate planning with clients who have no children. 

  • December 19, 2016

    Charles Weinstein, CEO of EisnerAmper, was profiled in an article for the organization’s pilot Technology Tutors program.

  • November 2, 2016

    Tim Speiss, partner and chairman of EisnerAmper, appeared on “Street Signs” to discuss the likelihood of Fed rate hikes for November.

  • September 26, 2016

    Ken Weissenberg, partner-in-charge at EisnerAmper, was quoted on the growth of Crain’s top 30 accounting firms (EisnerAmper was number 5).

  • September 21, 2016

    Tim Speiss, partner and chairman of EisnerAmper, appeared on “Street Signs” to discuss expectations of the Fed and how its decision will impact wealth preservation.

  • September 14, 2016

    Tim Speiss, partner and chairman of EisnerAmper, appeared on “The Rundown” to discuss which sectors are undervalued and could provide good opportunities for investors.

  • September 10, 2016

    Alan Wink, director of capital markets at EisnerAmper, was quoted on the troubled state of U.S. VC funds.

  • August 29, 2016

    Alan Wink, director of capital markets at EisnerAmper, was quoted on failing startups in the lackluster IPO market.

  • August 26, 2016

    Alan Wink, director of capital markets at EisnerAmper, was quoted on investment strategies in the startup world. 

  • August 10, 2016

    Tim Speiss, partner and chairman of EisnerAmper, appeared on “Squawk Box Asia” to discuss U.S. market conditions and the economic outlook.

  • July 28, 2016

    Peter Bible, chief risk officer at EisnerAmper, was quoted on Oracle’s acquisition of NetSuite.  

  • July 19, 2016

    Tim Speiss, partner-in-charge at EisnerAmper, appeared on “Street Signs” to discuss global markets.

  • June 16, 2016

    Tim Speiss, partner-in-charge at EisnerAmper, appeared on “Street Signs” to discuss the Fed and market activity.

  • June 8, 2016

    Tim Speiss, partner-in-charge at EisnerAmper, appeared on “Rundown” to discuss the Fed and his economic outlook.

  • May 7, 2016

    Tim Speiss, partner-in-charge at EisnerAmper, appeared on WOR 710 to discuss tax and asset allocation strategies.

  • April 13, 2016

    Tim Speiss, partner-in-charge at EisnerAmper, appeared on “Street Signs” to discuss global markets.

  • March 21, 2016

    Tim Speiss, partner-in-charge at EisnerAmper, appeared on “Street Signs” to discuss the Fed and interest rates.

  • March 15, 2016

    Dan Yu, managing principal of EisnerAmper, appeared on “Watching Your Wealth” to discuss tax loss harvesting.

  • February 9, 2016

    Tim Speiss, partner-in-charge at EisnerAmper, was quoted on the taxability of gift bags and promotional items.

  • January 13, 2016

    Tim Speiss, partner-in-charge at EisnerAmper, appeared on “Bloomberg Advantage” to discuss the China economy.

  • December 1, 2015

    Tim Speiss, partner-in-charge at EisnerAmper, was quoted on investment strategies.

  • November 12, 2015

    Tim Speiss, partner-in-charge at EisnerAmper, appeared on “Street Signs” to discuss the Fed.

  • September 28, 2015

    Peter Bible, chief risk officer at EisnerAmper, was quoted on Volkswagen recalls.

  • September 10, 2015

    Tim Speiss, partner-in-charge at EisnerAmper, appeared on “The Intelligence Report” to discuss investment strategies.

  • September 2, 2015

    Gary Swiman, partner at EisnerAmper, was quoted on hedge funds.

  • August 28, 2015

    Tim Speiss, partner-in-charge at EisnerAmper, appeared on “Risk & Reward” to discuss market volatility.

  • July 28, 2015

    Dan Yu, managing principal of EisnerAmper, was quoted on student loans and interest rates.

  • July 21, 2015

    Tim Speiss, partner-in-charge at EisnerAmper, appeared on “The Rundown” to discuss U.S. markets.

  • June 22, 2015

    Tim Speiss, partner-in-charge at EisnerAmper, appeared on “Rundown” to discuss the Fed and Greece.

  • May 20, 2015

    Gary Swiman, partner at EisnerAmper, was quoted on the SEC and regulatory services.

  • April 30, 2015

    Brent Lipschultz, partner at EisnerAmper, was quoted on the NFL’s tax-exempt status.

  • April 8, 2015

    Gary Swiman, partner at EisnerAmper, was quoted on private equity valuation risks.

  • March 26, 2015

    Tim Speiss, partner-in-charge at EisnerAmper, appeared on “Opening Bell” to discuss market volatility.

  • February 11, 2015

    Tim Speiss, partner-in-charge at EisnerAmper, appeared on “Making Money” to discuss investment strategies.

  • January 19, 2015

    Tim Speiss, partner-in-charge at EisnerAmper, appeared on “Opening Bell” to discuss market earnings.

  • January 14, 2015

    Deborah Friedland, director in corporate finance at EisnerAmper, was quoted on Richard Branson’s Virgin Hotels.

  • December 18, 2014

    Tim Speiss, partner-in-charge at EisnerAmper, appeared on “Worldwide Exchange” to discuss the Fed and rising interest rates.

  • December 17, 2014

    Tim Speiss, partner-in-charge at EisnerAmper, was quoted on Russian investments in the U.S. economy.

  • November 26, 2014

    Dan Yu, managing principal of EisnerAmper, was quoted on target-date funds and investment strategies.

  • October 27, 2014

    Gary Swiman, partner at EisnerAmper, was quoted on compliance issues and SEC investigations.

  • October 8, 2014

    EisnerAmper’s survey of cyber security concerns was featured in “The Morning Risk Report”.

  • September 26, 2014

    Tim Speiss, partner-in-charge at EisnerAmper, appeared on “Nightly Business Report” to discuss recent PIMCO news.

  • September 22, 2014

    Peter Bible, chief risk officer at EisnerAmper, was quoted on cyber breaches and insurance underwriters.

  • September 2, 2014

    Tim Speiss, partner-in-charge of the Personal Wealth Advisors Group at EisnerAmper, appeared on “The Willis Report” to discuss asset allocation strategies.

  • August 11, 2014

    Nicholas Tsafos, partner at EisnerAmper, was quoted on pension plans and the McKinsey report.

  • July 28, 2014

    EisnerAmper’s report on reputational risk, cyber security and regulatory compliance risk was featured in a survey roundup.

  • July 7, 2014

    Peter Bible, chief risk officer at EisnerAmper, was quoted on new revenue standards issued by the Financial Accounting Standards Board.

  • May 29, 2014

    Peter Bible, chief risk officer at EisnerAmper, was quoted on new timetable rules for booking revenue.

  • May 21, 2014

    Ken Weissenberg, corporate tax partner at EisnerAmper, was quoted on real estate and net-lease REITs.

  • May 8, 2014

    Tim Speiss, partner-in-charge of the Personal Wealth Advisors Group at EisnerAmper, appeared on “Wealth Management” to discuss money saving tax tips.

  • April 9, 2014

    Tim Speiss, partner-in-charge of the Personal Wealth Advisors Group at EisnerAmper, commented on the Alternative Minimum Tax in the American Taxpayer Relief Act.

  • March 20, 2014

    Tim Speiss, partner-in-charge of the Personal Wealth Advisors Group at EisnerAmper, appeared on “Money with Melissa Francis” to discuss economic sanctions in Russia.

  • February 14, 2014

    John Pennett, partner at EisnerAmper, was quoted on venture capitalists investing in small business startups.

  • January 24, 2014

    Peter Bible, Chief Risk Officer at EisnerAmper, was quoted on the SEC ruling that may hamper the accounting fraud enforcement pact with Chinese regulators.

  • December 23, 2013

    Tim Speiss, Partner-in-Charge of the Personal Wealth Advisors Group at EisnerAmper, was quoted on the Fed’s stimulus program.

  • November 14, 2013

    Lori Reiner, Partner-in-Charge of EisnerAmper’s Philadelphia practice, was quoted on part-time CFOs.

  • October 23, 2013

    Tim Speiss, Partner-in-Charge of the Personal Wealth Advisors Group at EisnerAmper, appeared on “The Street” to discuss his outlook on the markets.

  • October 18, 2013

    Peter Bible, Chief Risk Officer at EisnerAmper, was quoted discussing year-end audit planning.

  • October 8, 2013

    Tim Speiss, Partner-in-Charge of the Personal Wealth Advisors Group at EisnerAmper, appeared on “Bloomberg West” to discuss the sell-off in internet stocks.

  • September 16, 2013

    Tim Speiss, Partner-in-Charge of the Personal Wealth Advisors Group at EisnerAmper, appeared on Bloomberg Asia’s First Up to discuss Larry Summers’ exit from the race for Fed chair.

  • September 13, 2013

    Tim Speiss, Partner-in-Charge of the Personal Wealth Advisors Group at EisnerAmper, appeared on Business News Network to discuss what Twitter investors should be looking for.

  • September 12, 2013

    Tim Speiss, Partner-in-Charge of the Personal Wealth Advisors Group at EisnerAmper, was quoted on the markets in a Financial Times article.

  • September 9, 2013

    Charly Weinstein, CEO of EisnerAmper, was featured in a Q&A article on the growing interaction between the start-up and financial sectors of NYC.

  • August 29, 2013

    Tim Speiss, Partner-in-Charge of the Personal Wealth Advisors Group at EisnerAmper, appeared on Fox Business Network’s Countdown to the Closing Bell to discuss the market’s reactions to more taper talk.

  • August 23, 2013

    John Pennett, partner at EisnerAmper, was quoted in an Investor’s Business Daily article on investment in the biotech industry.

  • August 20, 2013

    Tim Speiss, Partner-in-Charge of the Personal Wealth Advisors Group at EisnerAmper, appeared on CNBC’s Closing Bell to discuss the markets.

  • August 13, 2013

    Tim Speiss, Partner-in-Charge of the Personal Wealth Advisors Group at EisnerAmper, was quoted on US economic recovery in a Financial Times article.

  • August 7, 2013

    Tim Speiss, Partner-in-Charge of the Personal Wealth Advisors Group at EisnerAmper, was quoted on Fed policy and the markets in a Reuters article.

  • July 25, 2013

    John Pennett, partner at EisnerAmper, was quoted on strategic outsourcing in a CFO Magazine article.

  • July 24, 2013

    Peter Bible, Chief Risk Officer at EisnerAmper, was quoted in a Wall Street Journal article on the Dodd-Frank conflict minerals lawsuit.

  • July 2, 2013

    John Pennett, partner at EisnerAmper, was quoted in a CFO Magazine article on capitalizing on R&D.

  • June 20, 2013

    Tim Speiss, Chairman of Personal Wealth Advisors at EisnerAmper, appeared on Bloomberg Asia’s First Up to discuss the selloff in global equities.

  • June 10, 2013

    Dan Yu, Managing principal for EisnerAmper, was featured in The Wall Street Journal’s Wealth Management print edition.

  • June 7, 2013

    Tim Speiss, Chairman of Personal Wealth Advisors at EisnerAmper, was quoted discussing interest rates by the AP in The Philadelphia Inquirer.

  • May 30, 2013

    Ken Weissenberg, Corporate Tax Partner at EisnerAmper, was quoted in The Wall Street Journal on same-sex marriage tax preparation.

  • May 30, 2013

    Ken Weissenberg, Corporate Tax Partner at EisnerAmper, was quoted on financial issues surrounding same-sex marriage in a Yahoo! Finance article.

  • May 28, 2013

    Tim Speiss, Chairman of Personal Wealth Advisors at EisnerAmper, appeared on CNBC Asia’s The Call to discuss the market.

  • May 22, 2013

    Peter Bible, Chief Risk Officer at EisnerAmper, was quoted in a CFO Magazine article on risks associated with e-payments.

  • May 20, 2013

    Tim Speiss, Chairman of Personal Wealth Advisors at EisnerAmper, appeared on CNBC’s Closing Bell to discuss the market.

  • May 16, 2013

    EisnerAmper Partner Steven Kreit was quoted in The Wall Street Journal on the Fourth Annual Concerns About Risk Confronting Corporate Boards survey.

  • May 10, 2013

    EisnerAmper Partner Nicholas Tsafos was quoted on the impact of the regulatory environment on the current lending climate in a Reuters article.

  • May 7, 2013

    EisnerAmper partner Jim Hatch was quoted in a Compliance Week article on the accounting issues behind changing pay plans.

  • April 30, 2013

    Peter Bible, Chief Risk Officer at EisnerAmper, was quoted in a Compliance Week article on insolvency clues.

  • April 16, 2013

    Peter Bible, Partner and Chief Risk Officer at EisnerAmper, was quoted in the Wall Street Journal in an article about new accounting provisions on conflict minerals.

  • April 12, 2013

    Peter Bible, Partner and Chief Risk Officer at EisnerAmper, was quoted in the Wall Street Journal in an article about the regulatory burden on community banks.

  • April 9, 2013

    Diane Wasser, Partner-in-Charge of EisnerAmper’s Pension Services Group, was quoted in The Wall Street Journal’s “Morning Ledger” discussing 401(k) plans.

  • April 4, 2013

    Tim Speiss, chairman of Personal Wealth Advisors at EisnerAmper, appeared on Street Smart to comment on the jobs report.

  • March 22, 2013

    Dan Yu, Managing principal for EisnerAmper, was featured.

  • March 6, 2013

    Peter Bible, Chief Risk Officer at EisnerAmper, was quoted on FASB guidance regarding reclassification of OCI.

  • March 6, 2013

    Tim Speiss, chairman of Personal Wealth Advisors at EisnerAmper, was quoted on the Dow’s record high.

  • February 12, 2013

    Paul Dougherty, tax partner at EisnerAmper, was quoted discussing changes to whistleblower rules.

  • February 6, 2013

    John Fodera of EisnerAmper was quoted in an article discussing the perils of sharing information with the government.

  • February 1, 2013

    Tim Speiss, partner-in-charge at EisnerAmper, appeared on Street Smart to discuss investing in China.

  • January 29, 2013

    Tim Speiss, partner-in-charge at EisnerAmper, appeared on Squawk Box to discuss the US budget reduction.

  • January 29, 2013

    Michael Laverman of EisnerAmper was quoted in an article discussing FATCA regulations.

  • January 4, 2013

    Tim Speiss, partner in charge of the personal wealth advisers practice at EisnerAmper, appeared on Closing Bell to discuss the fiscal cliff.

  • December 31, 2012

    Tim Speiss, partner in charge of the personal wealth advisers practice at EisnerAmper was quoted on the potential impact of the fiscal cliff on equities.

  • December 21, 2012

    Peter Bible, EisnerAmper’s chief risk officer, was quoted in an article about  the FASB credit loss accounting issue.

  • December 19, 2012

    Tim Speiss of EisnerAmper discussed end-of-year investment strategies on Bloomberg TV’s “StreetSmart.”

  • November 12, 2012

    Tim Speiss of EisnerAmper appeared on Countdown to the Closing Bell to discuss the markets and China.

  • November 8, 2012

    Mariana Moghadam, tax director at EisnerAmper, was quoted in an article discussing tax relief for victims of Hurricane Sandy.

  • October 24, 2012

    Peter Bible, partner-in-charge of EisnerAmper, was quoted in an article discussing how smaller companies should benefit from revised internal-audit standards.

  • October 22, 2012

    Nicholas Tsafos of EisnerAmper was quoted discussing the SEC.

  • October 12, 2012

    Tim Speiss of EisnerAmper appeared on Taking Stock to discuss the markets.

  • October 9, 2012

    Dan Yu, Managing Principal of EisnerAmper, was extensively quoted in an article discussing how to manage Roth 401(k) assets.

  • October 8, 2012

    Peter Bible, partner-in-charge of EisnerAmper, was extensively quoted in an article discussing mandatory auditor rotation.

  • September 28, 2012

    Tim Speiss of EisnerAmper appeared on Street Smart to discuss the markets, currencies, Europe, and investment strategies.

  • September 27, 2012

    Tim Speiss of EisnerAmper was quoted in an article discussing the outlook on the equity markets.

  • September 25, 2012

    Murray Solomon, tax partner at EisnerAmper, was quoted discussing online income.

  • September 17, 2012

    Tim Speiss of EisnerAmper appeared on Closing Bell to discuss the markets.

  • September 7, 2012

    Marc Scudillo of EisnerAmper was quoted discussing pension planning.

  • September 1, 2012

    Michael Breit, Partner-in-Charge at EisnerAmper, appeared on Forbes Sports Money to discuss the big winners in the Summer Olympics.

  • August 30, 2012

    Michael Laveman, partner at EisnerAmper, was quoted discussing reciprocity agreements and FATCA.

  • August 27, 2012

    Tim Speiss of EisnerAmper appeared on Closing Bell to discuss the markets.

  • August 27, 2012

    Kenneth Weissenberg of EisnerAmper is quoted discussing tax implications of same sex marriage.

  • August 23, 2012

    Tim Speiss of EisnerAmper appeared on Squawk Box to discuss the fiscal cliff.

  • August 13, 2012

    Murray Solomon, tax partner at EisnerAmper, is extensively quoted discussing the tax implications of crowd funding.

  • August 10, 2012

    Tim Speiss, chairman of personal wealth at EisnerAmper, appeared on Bloomberg to discuss the Chinese economy and investment strategy for Asia.

  • August 7, 2012

    Karen Goldberg, Principal at EisnerAmper, is quoted discussing the gift tax code.

  • July 27, 2012

    Mike Laveman of Eisner Amper is featured in an article discussing the US FATCA Act.

  • July 25, 2012

    Peter Bible, partner-in-charge of Eisner Amper, is extensively quoted in an article discussing auditor rotation.

  • July 5, 2012

    Brent Lipschultz of EisnerAmper is quoted discussing FATCA implementation.

  • June 27, 2012

    Tim Speiss, Partner and Chairman of EisnerAmper, appeared on Bloomberg TV to discuss US financials and Obamacare.

  • June 11, 2012

    Tim Speiss, chairman of Personal Wealth Advisors at EisnerAmper, offers commentary on EU bailout of Spanish banks.

  • May 30, 2012

    Tim Speiss, chairman of Personal Wealth Advisors at EisnerAmper, discusses the tax plans of the Presidential candidates.

  • May 29, 2012

    Tim Speiss, chairman of Personal Wealth Advisors at EisnerAmper, appears on “Squawk Box” to discuss investment strategies for fixed income markets.

  • May 13, 2012

    Ken Weissenberg, Corporate Tax Officer at EisnerAmper, was included in a segment on marriage equity.

  • March 5, 2012

    Tim Speiss, Chairman, Personal Wealth Advisors, EisnerAmper explains the importance of balancing asset classes.

  • March 2, 2012

    Dan Yu, EisnerAmper partner, was quoted about tax planning strategies for retirement on TurboTax’s Tax Tips page.

  • February 22, 2012

    Jim Hatch, EisnerAmper partner, quoted about “Say on Pay” issue.