JMP Group Inc. (NYSE: JMP) is a full-service investment banking and asset management firm. DLPR has represented JMP Group since August 2011. The company and its analysts are regularly featured in the form of economic commentary, market analysis and thought leadership about particular companies.

Challenge

JMP Group came to DLPR in August 2011 with a strong reputation among many corporate executives, dealmakers and investors. Yet, as a West coast-based firm competing with some of the biggest names on Wall Street, JMP sought greater recognition and credibility with corporate board members, asset managers, and other key members of the institutional investment community.

Program Goals

DLPR’s strategic media relations program is intended to:

  • Build and strengthen JMP’s brand recognition at the national level.
  • Position JMP Securities, the firm’s institutional brokerage and investment banking platform, as a leader in equity research and market analysis by promoting its analysts in four industries: Professional Services / Technology, healthcare, financial services and real estate.
  • Position JMP Group president Carter Mack as a thought leader within investment banking.

Strategy

DLPR is developing, managing, and implementing a strategic media relations campaign focusing on building and enhancing JMP’s reputation. The focal point of the campaign is targeting top-tier print and broadcast financial outlets – Wall Street Journal, New York Times, Barron’s and Financial Times – among others on the print side, and CNBC, Fox Business, and Bloomberg for broadcast.

To do so, DLPR pursues several tactics:

  • One-on-one broadcast interviews focused on stock and sector analysis, M&A activity and IPO market trends.
  • Top-tier print thought-leadership opportunities focused on key financial market issues and trends in Professional Services / Technology, healthcare, financial services and real estate.
  • Media tours and in-person meetings in New York with top financial reporters, editors and producers.
  • Message development and interview training for JMP’s roster of executives and spokespeople, most of whom had limited previous media experience.

Results

DLPR secures regular top-tier print and broadcast coverage on behalf of JMP and has placed 11 different JMP spokespeople in the media since the program’s inception.

  • JMP executives appear 10 times per month, on average, on CNBC, Bloomberg, and Fox Business.

JMP executives are quoted twice per week, on average, in Barron’s, Forbes, The New York Times, The Wall Street Journal, and Reuters, among other top-tier publications.

    Recently Featured On:

  • October 11, 2017

    Mark Lehmann, president of JMP Securities, went on “Bloomberg Daybreak: Americas” to discuss tech and biotech earnings.

  • September 6, 2017

    Mark Lehmann, president of JMP Securities, shared his insights on the IPO market during his interview on Business Insider’s “The Bottom Line.”

  • August 21, 2017

    Joe Osha, managing director and equity research analyst at JMP Securities, appeared as a guest on “Closing Bell” to discuss Solar Stocks on eclipse day.

  • June 12, 2017

    Tom Wright, director of equities at JMP Securities, was quoted on the sharp decrease in tech stocks.

  • June 12, 2017

    Mark Lehmann, president of JMP Securities, appeared on Bloomberg Television to talk about the tech selloff and his outlook going forward.

  • June 7, 2017

    Mark Lehmann, president of JMP Securities, appeared on “Bloomberg Daybreak: Americas” to discuss the tech sector and IPO market.

  • June 2, 2017

    Devin Ryan, managing director of equity research at JMP Securities, spoke to Marketplace Radio on the current climate of uncertainty and what investors are looking for before making moves.

  • May 10, 2017

    Ron Josey, senior internet analyst at JMP Securities, was quoted on the reason’s for Snap’s share decrease and projected performance.

  • April 26, 2017

    Ron Josey, senior internet analyst at JMP Securities, was quoted on Twitter’s revenue decrease and how the company is reacting by emphasizing user growth to attract advertisers.

  • April 13, 2017

    Mark Lehmann, director and president of JMP Securities, appeared on “Countdown to the Closing Bell” to discuss the economic incentives for investing in biotech.

  • March 11, 2017

    Carter Mack, co-founder and president of JMP Securities, was quoted on how the market environment impacts investment for start-ups.

  • March 8, 2017

    Carter Mack, co-founder and president of JMP Securities, appeared on “FBN: AM” to discuss the Snap IPO.

  • January 26, 2017

    Ron Josey, senior internet analyst at JMP Securities, was quoted on the results of Alphabet Inc.’s stellar Q4 revenue growth compared to its meager profit growth.

  • January 12, 2017

    Mike King, an analyst at JMP Securities, appeared on “Bloomberg Daybreak” to discuss biotech stocks under a Trump presidency.

  • December 28, 2016

    Mark Lehmann, director and president of JMP Securities, appeared on “Countdown to the Closing Bell” to discuss the market pullback that’s stalling the Dow from reaching 20,000.

  • December 27, 2016

    Michael King, managing director at JMP Securities, appeared on “Power Lunch” to discuss the biotech outlook for 2017.

  • December 27, 2016

    Michael King, managing director at JMP, appeared on “Power Lunch” to discuss the biotech outlook for 2017.

  • December 19, 2016

    Mark Lehmann, director and president of JMP Securities, appeared on “Squawk Box” to discuss the bull case for the markets right now.

  • December 16, 2016

    Joe Osha, analyst at JMP Securities, was quoted on the Trump administration’s potential impact on the solar and wind industries.

  • December 3, 2016

    Peter Martin, analyst at JMP Securities, was quoted on housing demand.

  • December 1, 2016

    Mark Lehmann, director and president of JMP Securities, appeared on “Mornings with Maria” radio to discuss outlook for tech stocks, 2017 opportunities, potential IPOs, and the strength of the dollar.

  • November 22, 2016

    Carter Mack, co-founder and president of JMP Securities, appeared on “Bloomberg Technology” to discuss 2017 IPO outlook and M&A activity.

  • November 2, 2016

    Mark Lehmann, director and president of JMP Securities, appeared on “Marketplace Radio” to discuss volatility surrounding the election.

  • October 21, 2016

    Mark Lehmann, director and president of JMP Securities, appeared on “Mornings with Maria” to discuss the tech sector and the election.

  • October 19, 2016

    Devin Ryan, managing director at JMP Securities, was quoted on the decline in fixed-income trading as a result of new capital rules across Wall Street.

  • October 19, 2016

    Ron Josey, senior internet analyst at JMP Securities, appeared on “Squawk Box” to discuss Yahoo earnings, Verizon, and MVNS.

  • October 17, 2016

    Greg McDowell, managing director of JMP Securities, appeared on “Nightly Business Report” to discuss IBM’s Q3 earnings report.

  • October 4, 2016

    Carter Mack, president at JMP Securities, was quoted on the improving U.S. IPO market. 

  • September 26, 2016

    Ron Josey, analyst at JMP Securities, was quoted on the success of eight stocks in the Standard & Poor’s 500 that are up big this year.

  • September 26, 2016

    Mark Lehmann, director and president of JMP Securities, appeared on “Bloomberg GO” to discuss Facebook, Twitter, and tech sector investing.

  • September 23, 2016

    Ron Josey, senior internet analyst at JMP Securities, was quoted on Twitter’s share price in relation to the speculated Salesforce acquisition.

  • September 15, 2016

    Pat Walravens, senior research analyst at JMP Securities, was quoted on his prediction that NetSuite’s stock price will rise as a result of being acquired by Oracle.

  • September 8, 2016

    Carter Mack, co-founder and president of JMP Securities, appeared on “Bloomberg Advantage” to discuss a possible surge of IPOs this fall.

  • August 30, 2016

    Mark Lehmann, director and president of JMP Securities, appeared on “Mornings with Maria” to discuss his strategies for investing in the tech sector.

  • August 22, 2016

    Mark Lehmann, director and president of JMP Securities, appeared on “Squawk Box” to discuss U.S. equity markets and tech investing.

  • August 17, 2016

    Peter Martin, managing director of equity research at JMP Securities, was quoted on the expanding market for senior living centers.

  • August 17, 2016

    Erik Suppiger, senior research analyst at JMP Securities, appeared on “Closing Bell” to discuss his take on Cisco Systems’ stock value.

  • August 4, 2016

    Mark Lehmann, director and president of JMP Securities, appeared on “Squawk Box” to discuss the Bank of England’s rate cut and new policy.

  • July 20, 2016

    Devin Ryan, managing director at JMP Securities, was quoted on Morgan Stanley.

  • July 19, 2016

    Michael King, managing director at JMP, was quoted on pharma’s investment in cancer drugs.

  • July 14, 2016

    Devin Ryan, managing director at JMP Securities, was quoted on the Dow.

  • July 7, 2016

    Mark Lehmann, director and president of JMP Securities, appeared on “Power Lunch” to discuss the status of the market.

  • June 23, 2016

    Ron Josey, senior internet analyst at JMP Securities, appeared on “Squawk Box” to discuss the status of the market.

  • June 23, 2016

    Carter Mack, co-founder and president of JMP Securities, appeared on “Bloomberg Advantage” to discuss the Twilio IPO.

  • June 23, 2016

    Peter Martin, managing director at JMP Securities, appeared on “Squawk on the Street” to discuss his top stock picks.

  • May 26, 2016

    Liisa Bayko, managing director at JMP Securities, appeared on “Bloomberg Advantage” to discuss Sarepta.

  • May 24, 2016

    Mark Lehmann, director and president of JMP Securities, appeared on “Bloomberg GO” to discuss his top stock picks.

  • May 18, 2016

    Erik Suppiger, senior research analyst at JMP Securities, appeared on “Closing Bell” to discuss Cisco earnings.

  • May 6, 2016

    Mark Lehmann, director and president of JMP Securities, appeared on “Countdown to the Closing Bell” to discuss investment strategies.

  • April 27, 2016

    Ron Josey, senior internet analyst at JMP Securities, appeared on “Squawk Box” to discuss Twitter earnings.

  • April 26, 2016

    Liisa Bayko, managing director at JMP Securities, appeared on “Power Lunch” to discuss the FDA and health sector.

  • April 20, 2016

    Mark Lehmann, director and president of JMP Securities, appeared on “Bloomberg GO” to discuss global equity bonds.

  • April 13, 2016

    Mark Lehmann, director and president of JMP Securities, appeared on “Closing Bell” to discuss the biotech sector.

  • April 11, 2016

    Ron Josey, senior internet analyst at JMP Securities, appeared on “Bloomberg Markets” to discuss Yahoo.

  • March 15, 2016

    Pat Walravens, senior research analyst at JMP Securitiesappeared on “Bloomberg West” to discuss Oracle earnings.

  • March 9, 2016

    Mark Lehmann, director and president of JMP Securities, appeared on “Bloomberg GO” to discuss his top stock picks.

  • March 4, 2016

    Tom Wright, director of equities at JMP Securities, was quoted on the U.S. economy and interest rates.

  • February 16, 2016

    Mark Lehmann, director and president of JMP Securities, appeared on “Countdown to the Closing Bell” to discuss investment strategies.

  • February 10, 2016

    Erik Suppiger, senior research analyst at JMP Securities, appeared on “Closing Bell” to discuss Cisco earnings.

  • February 9, 2016

    Mark Lehmann, director and president of JMP Securities, appeared on “Bloomberg GO” to discuss global markets and European banks.

  • February 3, 2016

    Ron Josey, senior internet analyst at JMP Securities, appeared on “Bloomberg GO” to discuss Yahoo earnings.

  • January 29, 2016

    Devin Ryan, managing director at JMP Securities, was quoted on Blackstone profits.

  • January 20, 2016

    Carter Mack, co-founder and president of JMP Securities, appeared on “Bloomberg Advantage” to discuss tech IPOs.

  • January 14, 2016

    Mark Lehmann, director and president of JMP Securities, appeared on “Power Lunch” to discuss investing in biotech.

  • December 18, 2015

    Mark Lehmann, director and president of JMP Securities, appeared on “Nightly Business Report” to discuss his top stock picks.

  • December 8, 2015

    Ron Josey, senior internet analyst at JMP Securities, was quoted on Yahoo earnings.

  • November 20, 2015

    Alex Gauna, senior research analyst and managing director at JMP Securities, was quoted on Intel and Apple earnings.

  • November 20, 2015

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Halftime Report” to discuss Intel.

  • November 17, 2015

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Power Lunch” to discuss GoPro.

  • November 12, 2015

    Liisa Bayko, managing director at JMP Securities, appeared on “Bloomberg Advantage” to discuss the Biotech sector.

  • November 5, 2015

    Ron Josey, senior internet analyst at JMP Securities, appeared on “Bloomberg Markets” to discuss Facebook.

  • November 4, 2015

    Mark Lehmann, director and president of JMP Securities, appeared on “Closing Bell” to discuss market activity.

  • October 23, 2015

    Carter Mack, co-founder and president of JMP Securities, appeared on “Taking Stock” to discuss IPOs.

  • October 13, 2015

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Bloomberg West” to discuss Intel earnings.

  • October 12, 2015

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Squawk Alley” to discuss GoPro.

  • October 6, 2015

    Carter Mack, co-founder and president of JMP Securities, appeared on “Bloomberg Advantage” to discuss the IPO market.

  • September 30, 2015

    Mark Lehmann, director and president of JMP Securities, appeared on “Mornings with Maria” to discuss market activity.

  • September 25, 2015

    Mark Lehmann, director and president of JMP Securities, appeared on “Surveillance” to discuss the Fed and interest rates.

  • September 23, 2015

    Tom Wright, director of equities at JMP Securities, was quoted on U.S. stocks.

  • September 22, 2015

    Mark Lehmann, director and president of JMP Securities, appeared on “Worldwide Exchange” to discuss the Fed and market strategies.

  • September 21, 2015

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Closing Bell” to discuss GoPro.

  • September 18, 2015

    Mark Lehmann, director and president of JMP Securities, appeared on “Varney & Co.” to discuss equity markets.

  • September 14, 2015

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Power Lunch” to discuss Apple.

  • September 9, 2015

    Mark Lehmann, director and president of JMP Securities, appeared on “Surveillance” to discuss market activity.

  • September 9, 2015

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Tech Beat” to discuss new Apple iPhones.

  • August 18, 2015

    Pat Walravens, managing director and senior research analyst at JMP Securities, appeared on “Market Makers” to discuss Oracle.

  • August 12, 2015

    Erik Suppiger, senior research analyst at JMP Securities, appeared on “Closing Bell” to discuss bond funds.

  • August 11, 2015

    Tom Wright, director of equities at JMP Securities, was quoted on global markets.

  • August 7, 2015

    Peter Martin, analyst at JMP Securities, appeared on “Power Lunch” to discuss health care REITs.

  • August 5, 2015

    Carter Mack, co-founder and president of JMP Securities, appeared on “Market Makers” to discuss fitness IPOs.

  • July 29, 2015

    Mark Lehmann, director and president of JMP Securities, appeared on “Mornings with Maria” to discuss the U.S. economy.

  • July 28, 2015

    Alex Gauna, senior research analyst and managing director at JMP Securities, was quoted on the global smartphone market.

  • July 23, 2015

    Ron Josey, managing director and senior research analyst at JMP Securities, appeared on “Power Lunch” to discuss Amazon earnings.

  • July 17, 2015

    Carter Mack, co-founder and president of JMP Securities, appeared on “Taking Stock” to discuss his IPO outlook.

  • July 16, 2015

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Squawk Box” to discuss market activity.

  • July 16, 2015

    Devin Ryan, managing director and senior research analyst at JMP Securities, appeared on “Market Makers” to discuss Goldman Sachs.

  • July 12, 2015

    Mitch Germain, managing director and senior research analyst at JMP Securities, was quoted on equities.

  • July 7, 2015

    Mark Lehmann, director and president of JMP Securities, appeared on “Bloomberg Advantage” to discuss his top stock picks.

  • July 6, 2015

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Power Lunch” to discuss GoPro.

  • June 23, 2015

    Mark Lehmann, director and president of JMP Securities, appeared on “Mornings with Maria” to discuss Twitter.

  • June 15, 2015

    Carter Mack, co-founder and president of JMP Securities, appeared on “Bloomberg Advantage” to discuss M&A activity.

  • June 3, 2015

    Carter Mack, co-founder and president of JMP Securities, appeared on “Market Makers” to discuss the IPO market.

  • May 27, 2015

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Closing Bell” to discuss the Apple Watch.

  • May 20, 2015

    Pat Walravens, managing director and senior research analyst at JMP Securities, appeared on “Bloomberg West” to discuss Salesforce earnings.

  • May 13, 2015

    Erik Suppiger, senior research analyst at JMP Securities, appeared on “Closing Bell” to discuss Cisco earnings.

  • May 6, 2015

    Mark Lehmann, director and president of JMP Securities, appeared on “Closing Bell” to discuss equity markets.

  • May 5, 2015

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Bloomberg West” to discuss Apple TV.

  • April 29, 2015

    Ron Josey, managing director and senior research analyst at JMP Securities, appeared on “Squawk Box” to discuss Twitter earnings.

  • April 28, 2015

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Fast Money” to discuss GoPro earnings.

  • April 27, 2015

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “After the Bell” to discuss his outlook on the markets.

  • April 17, 2015

    Erik Suppiger, senior research analyst at JMP Securities, appeared on “Closing Bell” to discuss Cisco earnings.

  • April 13, 2015

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Halftime Report” to discuss iWatch pre-orders.

  • April 8, 2015

    Carter Mack, co-founder and president of JMP Securities, appeared on “Taking Stock” to discuss M&A activity.

  • April 6, 2015

    Mark Lehmann, director and president of JMP Securities, appeared on “Power Lunch” to discuss investing in the tech sector.

  • April 1, 2015

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Fast Money” to discuss Micron earnings.

  • March 31, 2015

    Mark Lehmann, director and president of JMP Securities, appeared on “Countdown to the Closing Bell” to discuss his outlook on the markets.

  • March 27, 2015

    Michael King, equity research analyst and managing director at JMP Securities, appeared on “Taking Stock” to discuss the biotech sector.

  • March 9, 2015

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Halftime Report” to discuss Apple acquisitions.

  • February 27, 2015

    Mark Lehmann, director and president of JMP Securities, appeared on “Street Smart” to discuss investment strategies.

  • February 5, 2015

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “The Close” to discuss GoPro earnings.

  • January 28, 2015

    Mark Lehmann, director and president of JMP Securities, appeared on “Opening Bell” to discuss investment strategies.

  • January 21, 2015

    Mark Lehmann, director and president of JMP Securities, appeared on  “After the Bell” to discuss his top stock picks.

  • December 19, 2014

    Mark Lehmann, director and president of JMP Securities, appeared on “After the Bell” to discuss market action.

  • December 15, 2014

    Robert LaFleur, managing director of equity research at JMP Securities, appeared on “The Street” to discuss his market outlook.

  • December 8, 2014

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Halftime Report” to discuss GoPro and Apple.

  • December 3, 2014

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Bloomberg West” to discuss recent Apple activity.

  • December 1, 2014

    Mark Lehmann, director and president of JMP Securities, appeared on “Opening Bell” to discuss consumer spending and interest rates.

  • November 14, 2014

    Mark Lehmann, director and president of JMP Securities, appeared on “Countdown to the Closing Bell” to discuss recent market activity.

  • October 29, 2014

    Ronald Josey, senior analyst at JMP Securities, appeared on “Squawk Box” to discuss Facebook monetizing advertisements.

  • October 28, 2014

    Mark Lehmann, director and president of JMP Securities, appeared on “Street Smart” to discuss Facebook earnings.

  • October 21, 2014

    Ronald Josey, senior analyst at JMP Securities, appeared on “After the Bell” to discuss Yahoo earnings.

  • October 17, 2014

    Devin Ryan, bank analyst at JMP Securities, appeared on “Market Makers” to discuss the financial sector amidst current market volatility.

  • October 15, 2014

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Squawk Alley” to discuss Intel earnings.

  • October 6, 2014

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Bloomberg West” to discuss Apple’s new iPad launch.

  • September 29, 2014

    Mark Lehmann, director and president of JMP Securities, appeared on “Opening Bell” to discuss PIMCO funds and the economy.

  • September 22, 2014

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Bloomberg West” to discuss Apple’s iPhone sales.

  • September 19, 2014

    Ronald Josey, senior analyst at JMP Securities, appeared on “Squawk Box” to discuss Yahoo and the Alibaba IPO.

  • September 12, 2014

    Mark Lehmann, director and president of JMP Securities, appeared on “Countdown to the Closing Bell” to discuss investment strategies and Alibaba.

  • September 9, 2014

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Closing Bell” to discuss Apple’s iPhone 6 release.

  • September 3, 2014

    Devin Ryan, bank analyst at JMP, appeared on “Market Makers” to discuss hacking issues in the banking sector.

  • August 25, 2014

    Liisa Bayko, senior analyst at JMP, appeared on “Nightly Business Report” to discuss Intermune.

  • August 18, 2014

    Jason Butler, senior biotechnology analyst at JMP, appeared on “Power Lunch” to discuss the next wave of diet drugs.

  • August 13, 2014

    Erik Suppiger, senior communications equipment analyst at JMP, appeared on “Closing Bell” to discuss Cisco earnings.

  • August 6, 2014

    Carter Mack, president and co-founder of JMP, appeared on “Surveillance” to discuss IPOs and recent M&A frenzy.

  • July 22, 2014

    Alex Gauna, senior research analyst and managing director at JMP Securities, appeared on “Bloomberg West” to discuss Apple upgrades.

  • July 8, 2014

    Ronald Josey, senior analyst at JMP Securities, was quoted on Facebook’s marketing business and shares.

  • June 9, 2014

    Carter Mack, president and co-founder of JMP, appeared on “Taking Stock” to discuss recent M&A activity.