DPR’s Stephanie Dressler promoted to Vice President and Head of Digital Strategy
New York; October 8, 2013 – Dukas Public Relations (DPR), a leading financial public relations agency, announced today the formal launch of its social media practice group. The group will serve the growing need for social media counsel and digital strategy by asset management and financial services companies. As one of the leading financial public relations firms, DPR represents a broad range of clients, including hedge funds, mutual funds, ETF sponsors, financial advisors, investment banks, specialty finance companies and professional services firms.
As part of this expansion, the firm has named Stephanie Dressler as Vice President and Head of Digital Strategy. In her new role, Ms. Dressler will be responsible for advising DPR clients on social media strategy and integrating social media with existing public relations campaigns. She will also work to expand the practice as asset management and financial firms grow increasingly comfortable with using social and digital media to communicate with investors, prospects and the general public.
“Social and digital media counsel is something our clients are increasingly demanding, and I am excited to lead this burgeoning new practice within DPR,” Ms. Dressler said. “The ten largest global asset managers—including BlackRock, Vanguard and Goldman Sachs—are now using social media to communicate with investors and clients, suggesting that despite tight regulations, investment firms have decidedly recognized the value in communicating across social channels.”
The new practice group leverages DPR’s proven track record in representing financial and investment companies, and combines that with a deep understanding of financial and business-focused social networks. The new group will provide a full set of services, including comprehensive digital presence audits, content creation and development, community expansion and management, SEO/web optimization, blogger outreach, video creation and promotion, client training, and social media measurement and analysis.
Recent policy statements from the SEC, as well as the passage of the JOBS Act, have been widely viewed as a green light for financial firms and asset managers to utilize social media as a legitimate means of communication.
“Financial services firms have been slow adopters of social media, but that is quickly changing as they realize it is an essential component of an effective communications and marketing strategy,” said Richard Dukas, President and CEO of DPR. “Our experience with complex investment strategies and our understanding of the vast compliance landscape allows us to design and execute creative social campaigns, all while speaking a language that senior executives and compliance departments understand.”
Ms. Dressler has nearly a decade of experience in financial marketing and communications. Prior to joining DPR in 2011, she was a senior associate at the strategic communications consultancy Montieth & Company. She also served in marketing communications roles at alternative investment management firm, Kayne Anderson Capital Advisors and investment research firm International Strategy & Investment. Ms. Dressler earned a B.A. in political science from the University of Central Florida and her M.S. in corporate communications from New York University, where she wrote her thesis on the evolution of social media in the financial services industry.
About Dukas Public Relations
Dukas Public Relations is an award-winning agency that excels at developing and implementing strategic communications programs and high-impact media coverage for asset managers, financial and professional services firms, as well as a number of financial technology companies. DPR has earned a variety of awards, most recently a “Highly Commended” distinction from HFMWeek for “PR Firm of the Year.” It also won consecutive Bulldog Award gold medal awards for best investment banking and financial services campaigns; and was ranked as one of Inc. Magazine’s 5,000 fastest growing, privately owned companies for three consecutive years.