Agency Lands on Leading Hedge Fund Trade Publication’s Prestigious List for Second Consecutive Year
NEW YORK; September 30, 2013 – Dukas Public Relations (DPR), a public relations agency that represents asset managers and financial services providers, announced today that HFMWeek has shortlisted it asone of the industry’s five top public relations firms. HFMWeek is a leading hedge fund trade publication.
DPR has extensive experience representing a wide variety of hedge funds and asset management firms across nearly every major asset class and strategy, including long-short equity and credit hedge funds, long-only institutional managers, mutual funds, commodities trading advisors, quantitative-based managers, and exchange-traded funds. DPR’s services include media relations, message development, media and presentation coaching, ongoing reputation and crisis management, social media, content creation, and speaking and award placements.
“This recognition reaffirms DPR’s successful approach to hedge fund public relations— that managers shouldn’t avoid proactive media outreach and broad-based engagement with investors,” said Richard Dukas, president & CEO of DPR. “With the recent passage of the JOBS Act, which allows hedge funds and other private investment firms to market their offerings, we expect to see a fundamental shift in how asset managers and financial service providers communicate with investors in an increasingly competitive marketplace.”
“The reality is that the majority of investment firms, hedge fund managers in particular, don’t fully appreciate the value of marketing and branding,” Dukas added. “PR is a highly effective tool that, if approached correctly, can achieve a number of critical business objectives, including AUM growth. As more hedge fund and alternative asset management firms begin to embrace public relations and marketing, their competitors will need to follow suit in order to survive.”
In addition to this most recent accolade, DPR has earned a variety of awards, including a “Highly Commended—PR Firm of the Year” distinction from HFMWeek in 2012; a nomination for PR Week‘s best agency in 2010; consecutive Bulldog Award gold medals for the best investment banking and financial services campaigns; and multiple rankings as one of Inc. Magazine‘s 5,000 fastest-growing privately owned companies.