Because of social media, nothing happens in back rooms anymore, and every transaction’s under a microscope. Which is great news for PR firms that specialize in financial communications—for better or worse, a crisis-filled environment has made this a very busy year for these agencies. Here are our choices for 2018’s notable PR firms in the financial space.
Dukas Linden’s specialty: leveraging current events to a client’s advantage. Examples include tweeting out a letter from client ARKInvest (a major Tesla shareholder) arguing against Elon Musk’s sketchy privatization scheme; promoting client Muddy Waters’ expose on “nefarious” Chinese trade practices; and, on the never-ending crisis side, advising more clients than you want to know on #MeToo issues.