DLPR’s Tom Vogel Weighs in on Ken Fisher’s Communications Crisis


“It’s critical for firms to communicate to their clients, employees and shareholders that one person’s bad judgment doesn’t reflect the organization’s values,” says Tom Vogel, Dukas Linden Public Relation’s Co-Head of Crisis Communications in a story this week by FT’s Ignites. “No asset management business wants controversy, and no one wants the person managing their money to get attention for anything other than managing their money.”

Fisher Investments has lost more than $2 billion in client assets since founder and chairman Ken Fisher made highly inappropriate and lewd comments at an investment conference on October 8.

Additional excerpt from Mr. Vogel in the Ignites story:

“The Fisher incident is like a case study on what not to do, he says. 

“The company did not issue a press release addressing the controversy, and it did not acknowledge it on its social media channels—two steps that could have started damage control. While Fisher himself apologized, it was only after a nearsighted attempt to shrug it off. On October 9, he told Bloomberg he’s ‘given a lot of talks, a lot of times, in a lot of places and said stuff like this and never gotten that type of response.’ That was the wrong move.”




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