insights

Take the Hybrid

Posted in on - June 16, 2021

DLPR’s president, Seth Linden, on the surprising lesson learned during the pandemic.

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Weekly News Roundup

Posted in , on - April 23, 2021

One of our main jobs here at DLPR is constantly monitoring all forms of media to understand what news and storylines are getting the most attention.

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2020 Is the Year Fintech Cemented Its Role in Society

Posted in on - October 29, 2020

In the rapidly changing world we live in, it’s safe to say that fintech apps have successfully scaled their way into everyday life.

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What PR Pros Need to Know Now

Posted in on - September 21, 2020

COVID has changed the PR Agency-Medi Dynamic.

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Musings from a Financial News Junkie

Posted in on - September 2, 2020

How CNBC is helping our CEO survive and thrive during Covid.

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PR – If Not Now, When?

Posted in on - May 26, 2020

Richard Dukas shares his insights on the importance of a strong PR campaign, especially in the current environment.

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Pandemic PR Tips: What You Need to Know to Get Interviewed on the Financial Networks

Posted in on - April 2, 2020

It has never been a more competitive landscape for market strategists to get valuable airtime on financial media, but that just makes what PR executives do that much more important.

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How to Use Video to Effectively Communicate During the Coronavirus Crisis

Posted in on - March 23, 2020

DLPR offers a videoconferencing survival guide.

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10 Silver Linings of the Coronavirus Crisis

Posted in on - March 19, 2020

The coronavirus pandemic is definitely not to be taken lightly, but in the spirit of “if you don’t laugh, you’ll cry,” Gail Katz Dukas offers 10 silver linings of the current situation.

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Five Reasons People Keep Listing Things

Posted in on - January 15, 2020

Here are three reasons to continue reading this blog post: You’ve already clicked on it, so the topic must be interesting. The writing is mesmerizing! It has lists!

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Stuck in the Office for the Holidays? Here’s What You Can Do

Posted in on - December 30, 2019

Being in the office during big holiday weeks like Christmas and New Year’s, always seems like a drag. But, it’s actually a great time to get things done and do some strategic thinking.

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“On The DLPR” — A Podcast Dedicated to All Things Communication, Media and PR.

Posted in on - November 26, 2019

“On the DLPR” Podcast identifies the successes and breakdowns in today’s communication.

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Top 5 Reasons You Need Broadcast in Your PR Strategy NOW

Posted in on - November 20, 2019

Learn more about the benefits broadcast delivers.

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Richard Dukas on the Boeing Tragedy

Posted in on - October 29, 2019

“From the beginning, this was a “PR 101” example of how NOT to handle a major crisis.”

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Why Nobody Is Reading Your White Paper — And What You Can Do About It!

Posted in on - October 24, 2019

After all the time and resources spent developing a white paper, how can you ensure it is being read? Learn the biggest mistakes businesses make when developing and publishing white papers and how to avoid them.

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The Growing Power of Visuals in a Public Relations Campaign

Posted in on - October 23, 2019

Research shows that visuals increase traffic to corporate websites, foster engagement with target audiences, and heighten overall brand visibility. We know numbers are a big part of our clients’ businesses, and the numbers don’t lie — visual content is an essential communications tool.

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How the Largest Asset Managers are Using Social Media

Posted in on - October 21, 2019

DLPR took a look at some of the 50 largest asset managers’ social media accounts stack up against one another. Here’s what we found.

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How Top RIAs are Using Social Media

Posted in on - October 21, 2019

DLPR conducted a social media analysis to see how the top 20 largest independent RIAs are using Twitter and LinkedIn.

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6 Top Tips for Dealing with the Media

Posted in on - October 20, 2019

Understanding how reporters think and behave is extremely important if you or your company is ever the subject of a pending article or if you want to proactively talk to the media about something. Learn more.

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McKinsey’s Retail Launch and the Meaning of “Leading”

Posted in on - October 18, 2019

DLPR’s Sean Dougherty on how McKinsey & Company illustrates what it really means to be a “leading company.”

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(At Least) A Dozen Reasons for Hedge Funds and PE Firms to Implement a PR Program

Posted in on - October 18, 2019

A well-crafted, strategic PR program is no longer a “nice-to-have.” It is an essential tool for creating and maintaining a positive image, differentiating fund managers from their competition, supporting fund raising and deal making efforts, and building a sustainable business for the long-term.

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Three Things Crypto/Blockchain Start-Ups Need to Know About PR

Posted in on - October 10, 2019

Existing asset managers and new startups looking to implement crypto-based strategies should consider these key public relations implications.

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Five Keys to a Successful PR Program for Accounting Firms

Posted in on - October 1, 2019

For those accounting firms that want to generate continued visibility and brand differentiation through PR, opining on the tax bill is just one tactic—and certainly not enough to distinguish one accounting firm from another. DLPR offers strategies on how to capitalize on this opportunity while differentiating your business in a crowded marketplace.

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Adding a “Social” Component Back into Media Relations

Posted in on - July 24, 2019

Reporters and PR pros need each other to do their jobs effectively; but it’s the quality and nature of those interactions that make all the difference.

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Why Tony Horwitz Was One of Journalism’s Greatest Storytellers

Posted in on - June 24, 2019

DLPR’s Tom Vogel shares his thoughts on an industry great, Tony Horwitz.

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When Did “Disruption” Become A Good Thing?

Posted in on - June 4, 2019

As financial PR professionals, we help our clients relate how their specialties, products and services are disruptive, in the best sense.

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This Just In…

Posted in on - May 22, 2019

R.I.P. the slow news day. Ask anyone in a TV or radio newsroom to recall the last quiet day and they’ll shrug, scratch their heads, and laugh.

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5 PR Tips from Observing Tech’s Most Influential Leaders

Posted in on - May 7, 2019

From data privacy regulation to “apology” tours, Big Tech CEOs are maneuvering through public relations crises at what seems to be an exponentially increasing rate. But, many of their responses are perceived as stunts or “window dressing” and have received negative coverage.

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The Beneficial Charms of a Transparent Personality

Posted in on - April 29, 2019

There is an invaluable and intangible benefit to allowing one’s personality to shine through the cavalcade of notions that “playing it safe” is the best approach for a public persona.

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Trust and Authenticity Matter in Asset Management

Posted in on - April 17, 2019

A recent survey of big institutional investors showed that “trust in the brand” ranked higher in importance than “performance” when it came to picking money managers.

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PROPRIETARY CONTENT NEEDS A P.O.V – “POINT OF VALUE”

Posted in on - March 29, 2019

DLPR’s Ed Nebb explains why to be effective as a communication tool, proprietary content must not only express a point of view, but also have a “point of value.”

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PR’s Disappearing Act: The Art of Ghost Writing

Posted in on - February 20, 2019

Here are a few tips for writing on behalf of clients across industries and expertise.

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Seth Linden Offers Insights on Amazon’s NYC Decision

Posted in on - February 14, 2019

“Bad for New York…” Dukas Linden PR President SethLinden talks about the impact of Amazon’s decision to cancel its plans for a New York City headquarters on the latest episode of On The DLPR. Listen Here.

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To Win the Super Bowl, Brands need PR on the Roster

- January 29, 2019

For many brands, public relations and earned media are the unsung heroes of their Super Bowl advertising strategy.

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How Music Set the Tempo for My Career in Financial PR

Posted in on - January 2, 2019

Good communications should be like great music—well composed, distinctive, compelling, melodic and persuasive.

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Hindsight is 20/20

Posted in on - December 20, 2018

Given the current environment, companies can’t afford to be caught unprepared, and having the right plan in place will allow businesses to nimbly navigate the challenges – both new and old – that 2019 will bring.

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Nine Things to Know Before Hiring a PR Agency

Posted in on - December 6, 2018

Getting the most from the client/agency relationship.

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Best New York Restaurants for Out-of-Office PR Meetings

Posted in on - November 29, 2018

Whether you’re seeking to impress a potential new prospect, looking to bond with a client, or just want to get away from the office with colleagues, it’s important to have a handful of restaurants in your back pocket.

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“Send Anyway?” — Gmail Enhancements We’d Like to See

- October 19, 2018

Some suggested “tweaks” to bring Gmail to the next level of enterprise-level collaboration.

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A Plea for Proofreading

- August 1, 2018

Gail Katz Dukas begs you to spend a few crucial minutes.

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Musings on the New York Daily News’ 50% Staff Cut

- July 26, 2018

A former journalist, DLPR’s president Seth Linden offers a first person perspective about the cuts at New York’s iconic Daily News.

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It’s a People Business

- July 3, 2018

When I left the journalism world a dozen years ago, my wife and I immediately hit I-95 North to begin our life in New York. Somewhere in Maryland, I stopped at a gas station, and the attendant behind the register asked me what I did for a living. Trying my new role on for size…

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Active Managers Need More Than Just Free Giveaways to Build Their Brand, Increase AUM

- June 20, 2018

Last week, I attended the Morningstar Conference in Chicago where dozens of asset management firms were lined up booth-by-booth waiting for advisors and other attendees to walk up to their tables and inquire about their funds.

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Passing Thoughts On Remembering Public Figures

- April 11, 2018

Mary; Just heard about the death of Jack Smith, founder and CEO of Acme Corporation. My client, Paul Pundit is available to discuss the impact on Acme’s share price, and his many missteps. Paul also has some good intel about the search for Smith’s successor. Please let me know if you’d like to arrange a…

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Market Volatility and the Importance of Showing Conviction

- February 23, 2018

After a year of record-low volatility in 2017, the sudden spike in trading activity is a good reminder for portfolio and fund managers that it’s important to develop a plan to communicate to clients and the media during periods of market uncertainty. It’s also a reminder that, just as volatility is an opportunity for investment…

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Four Simple Things Not to Do During Media Interviews

- February 12, 2018

An interview or story with a reputable media outlet can be a boon or a bust for a company. With this in mind, the following are four common, but often overlooked, errors interviewees make: 1. Mumbling. I recently listened in on a client phone interview. Afterwards, the reporter said that while it was a helpful…

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Five Public Relations Steps to a Successful ETF Launch

- January 19, 2018

You’ve decided to launch an exchange-traded fund (ETF). You believe it’s a revolutionary product that will capture investors’ attention and outperform benchmarks. But you’re launching into a very crowded space. There were more than 1,800 ETFs in the U.S. as of last November, according to the Investment Company Institute, with 275 new funds added since…

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When the Old Ways are Best

- December 4, 2017

Don’t get me wrong, I’m all for progress and innovation. And while I won’t tell you my age, I will tell you that I am fortunate enough to have been raised in those halcyon days when we played outside until dark, used card catalogs to do our research in the library, and only had seven…

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What Andrew Ross Sorkin Read Every Day and How That’s Changed Over the Past 6 Years

- November 2, 2017

Six years ago this month, Andrew Ross Sorkin wrote a post for The Atlantic’s “The Wire” describing what he reads every day to keep abreast of the major financial news of the day. Taking a look back at his post six years later, it’s remarkable to see how much has changed in the financial media landscape.

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Tulips or Tokens? Navigating the Cryptocurrency (Media) Bubble

- October 12, 2017

Distinctions matter, and classifying a “blockchain” technology as a cryptocurrency isn’t just factually incorrect, but overly simplifies the breadth of companies entering the space.

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New film “China Hustle” shows why activist short sellers keep the market honest

- October 3, 2017

Variety called it “wildly entertaining” and dubbed the film a sequel to The Big Short. It “is assured a theatrical push and a long life on streaming,” it said.

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What We Do Matters

- September 20, 2017

Years ago, I had a colleague who used to joke that together we were “moving markets and changing the world.” The comment was amusing because some of it at least was based in truth. Dukas Linden Public Relation’s media relations efforts could (and still do) have an impact.  A strong public relations and brand marketing…

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In a New Robo World, Advisory Firms Must Advocate the Value of Human Interaction

- September 7, 2017

Financial advisors are facing the most challenging environment since the financial crisis. The battle today is actually exacerbated by a bull market, as opposed to a bear market and deep recession. The strong performance of the S&P 500 and other indices has made it increasingly difficult for traditional advisors to demonstrate their value to clients. Robo advisors…

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Professional Services & Media: An Opportunity to Shine

- August 5, 2017

It’s no secret that those investment professionals making decisions on whether to “buy or sell” aren’t always so eager to speak to the media. Compliance departments, clients, and even competitors keep a close eye on what a professional might say—or not say—regarding their investment strategies. In a volatile market environment where confidence is at a premium,…

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Picking Up the Thread: Unleashing the Power of Storytelling for Business

- July 18, 2017

As a strategist and writer for business and financial clients, I find “corporate communication” can be an oxymoron. Businesses often miss the opportunity to tell stories that their clients, customers, stockholders or communities can relate to, by failing to talk in simple, honest words about what matters to people.

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5 Must-See Films for Financial PR Pros 

- June 25, 2017

When it comes to accurately portraying life behind a Wall Street trading desk, there are a handful of films that get it right. The following is my attempt at a top 5 list of must-watch movies for any financial public relations professional.

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An Evening at NYU and Some Words of Wisdom for the Next DLPR Hire

- May 2, 2017

Recently, I had the opportunity to speak to a group of NYU students working toward master’s degrees in public relations.  While I firmly believe that the best PR education is gained through internships and on-the-job training, I do see a lot of the value in approaching public relations from an academic perspective. I spoke for…

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Do Former Journalists Still Make Good PR Pros?

- April 23, 2017

This is a tight lead “graf.”  It better be.  If I don’t get to the point right away, you’ll move on to something else. The need to get to the point was ingrained during my ten years in television and newspaper newsrooms where I wrote lead “grafs” every day. I still write “tight,” or at…

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