CASE STUDY

Challenge

Eisner Amper is a leading middle market accounting firm, but had difficulty getting its message heard amid competition from better known “Big Four” firms. They turned to DLPR to help drive awareness and recognition with the objectives of: 1) growing revenues, 2) building practice areas, and 3) recruiting some of the industry’s top talent to the firm.

Strategy/Tactics

DLPR showcased the depth and breadth of Eisner Amper’s practice areas and positioned group heads as thought leaders within the industries they serve. We generated awareness for the firm primarily by promoting its original research and intellectual property and by securing regular interviews for its principals on industry specific news and trends including: compliance, M&A activity, cross border transactions, wealth advisory, estate planning, and changing investment and financial regulation.

Results

High-level coverage has included stories in the Wall Street Journal and Institutional Investor, as well as key trade publications of interest to the firm’s clientele. Due in part to the wide-based recognition that DLPR has built for the firm over the past ten years, EisnerAmper today is considered one of the leading middle market accounting firms in the U.S. In fact, the firm generated nearly $250 million in revenues in 2016, and is ranked as the 18th largest accounting firm in the U.S., according to Accounting Today.