DLPR Named Top Financial PR Firm
February 3, 2025
DLPR once again earned a spot on Observer’s 2025 PR Power List, which ranks the top visionaries and agencies in the PR industry. The list recognizes agencies that experienced notable wins in 2024, including growth, new clients, significant campaigns across all platforms, and big hires.
In a landscape where many agencies focus on keeping clients out of the headlines, Dukas Linden (DLPR) ensures they own them. Over the past year, the firm has expanded its blue-chip roster, securing as well as growing major accounts with Raymond James, Citizens Bank, Neuberger Berman and Evercore, while the firm’s growing partnership with the Private Equity Women Investor Network (PEWIN) underscores its commitment to shaping financial industry narratives. DLPR works closely with PEWIN leadership to elevate the organization’s visibility and provide strategic communications training for female executives in private equity, venture capital and private credit.
DLPR’s longstanding relationships speak volumes: It has helped steer Neuberger Berman’s public perception for seven years, transforming its reputation from a wealth manager to a diversified asset giant with $450 billion in AUM. The firm also manages the high-profile communications strategy for ARK-Invest, ensuring Cathie Wood’s innovation-focused firm remains dominant in market conversations while mitigating brand misconceptions. Additionally, DLPR has led messaging for Raymond James Investment Management, seamlessly integrating corporate rebranding into media, executive positioning and thought leadership initiatives.
“We’re firm about never lying to or trying to spin a journalist, and if a potential client’s values don’t align with ours, we’ll walk away. We always try to understand the pressures others face and where they’re coming from. This may sound corny or trite, but it’s key to our business and success,” says Richard Dukas, CEO.
“We faced an unusual challenge when Bitcoin ETFs were approved by the SEC,” Executive Vice President Stephanie Dressler tells Observer, reflecting on how the firm approached one of the most unique challenges in the last year. “Several of our clients simultaneously launched funds, along with other, much larger firms, including BlackRock. Since DLPR creates dedicated teams for each client, we were able to implement differentiated launch strategies for each and avoid client conflicts.”
As a bonus, DLPR boasts a four-person executive management team with an average tenure of 13 years. Five other executives have been with the agency for an average of a decade, and five more have been at DLPR for an average of seven years, founder Richard Dukas tells Observer.