Goldman Sachs Announces Intent to Acquire DLPR Client Innovator Capital for $2 Billion

In a milestone development recognizing significant growth in the ETF market, Goldman Sachs on December 1 announced a deal to acquire Dukas Linden Public Relations (DLPR) client Innovator Capital Management for $2 billion. Innovator, which  manages $28 billion in assets, will be integrated into Goldman Sachs Asset Management’s portfolio solutions business pending regulatory and shareholder approvals.

The acquisition planned to close for 2Q ‘26 will include Innovator’s 159 Defined Outcome ETFs™, which Goldman CEO David Solomon described as “one of the fastest-growing segments in today’s public investment landscape,” allowing the bank to “expand access to modern, world-class investment products.” 

Innovator CEO Bruce Bond called the deal “a pivotal milestone for our business.”

DLPR has proudly supported Innovator’s communications program for nearly three years, leading media relations, earned and owned content, and social media efforts, beginning when the firm had $12 billion in assets under management. 

“Overall exposure for the firm has been excellent in terms of both earned and owned media, with extensive strategic media coverage and thought leadership as well as social media management and enhancement,” said DLPR CEO and Chairman Richard Dukas. 

“Innovator’s funds, investment thesis, market insights, and growth have been regularly and prominently featured in nearly all top-tier media including the Financial Times, The Wall Street Journal, Barron’s, CNBC, Pension & Investments, Forbes, Bloomberg, Yahoo! Finance, Fox Business and Reuters.”

“We are proud to have played a role in Innovator’s growth and look forward to supporting the firm in this exciting new phase.”

About Dukas Linden Public Relations

Dukas Linden Public Relations (DLPR) is a full-service financial PR agency specializing in asset and wealth management, capital markets and professional services. O’Dwyer’s consistently ranks DLPR among the top 10 independent financial PR firms based on net fees. The Observer recently named DLPR one of the financial industry’s best PR agencies, and Insider recognized the firm as a leading financial PR agency. DLPR’s deep bench of senior talent comprises executives with diverse backgrounds in communications, content strategy and development, financial journalism, broadcast, government, social media and crisis management. To learn more, please visit https://dlpr.com/.