PR Bites: Podcast with Seth Linden on Storytelling
September 11, 2024
Staying ahead, whether you are in-house or in an agency, means adapting to a media landscape that’s more volatile, fast-paced, and complex than ever before.
In a nutshell, this is what Seth Linden from New York PR firm, Dukas Linden Public Relations thinks we should be focusing on right now.
1) Shorter Journalist Attention Spans: The ever-accelerating news cycle means reporters have less time (and patience) for lengthy pitches. Be concise, clear, and compelling. Think elevator pitch, not press release.
2) Harder-to-Reach Reporters: Reporters are juggling more stories with less time. It’s essential to be ultra-relevant to what they need, when they need it.
3) They are not in the office: With reporters working or freelancing from home, newsrooms are more spread out than ever, making people harder to find and reach.
4) A Cynical Social Media Landscape: Social media is more cynical than ever and some traditional outlets today are heavily focused on following social trends. Stay nimble, stay sharp, and get straight to the point. No fluff.
5) Leaning on Expertise Over Novelty: In the past, getting coverage was often about an attention-grabbing idea. Now, it’s about demonstrating true expertise that genuinely adds value to the conversation.
To watch, click here.